There is no sector that has somehow remained indifferent to this global pandemic. With several countries suffering severe economic damage and the need for lockdowns to slow down the progression of the virus, thousands of events and in-person wine tastings that had been scheduled all over the world have been canceled. In March, the cancellation of Prowein, one of the world's major wine events, was a sign that Portuguese wines had to come up with alternative strategies. 

In a sector marked by face-to-face contact and the importance of establishing commercial partnerships, this type of context changes the vision of business and makes the "need to sharpen ingenuity". 

Once again, the Portuguese have set an example by providing alternative responses. The adaptation of production lines to create essential products - such as alcohol gel - the creation of online directories with the various national wine producers or the development of online events are some of the examples that have marked these last few months. The hope now is for a possible upturn in business!  

The case of Quinta da Raza

At Quinta da Raza we don't fold our arms in the face of adversity! In fact, with over 250 years of tradition and in the fifth generation of winemakers, we have resilience as an intrinsic characteristic. And at a time when Portuguese wines needed to embrace change, Quinta da Raza kept going. 

Despite all the constraints and the necessary adaptations - complying with all the rules imposed by the General Directorate of Health and the competent authorities - to guarantee the maximum safety of employees, their families and the integrity of the wines, the vineyard hasn't stopped and neither have we!

During the confinement period, the first buds sprouted, showing that the vines were growing at a good pace. In the cellar, the work of washing the vats was also continuous, in order to receive the wine with the necessary hygienic conditions. 

Strengthening online communication and sending our wines directly to customers' homes was one of Quinta da Raza's bets. In this period, strongly marked by changing consumer habits, many were ordering for the first time via digital means.

The strengthening of the online channel was also marked by the opening of the QUINTA DA RAZA ONLINE SHOP - available since mid-May - at online.quintadaraza.pt, which aims to be a privileged means of access to our vinho verde wines. There you can order all the references in our portfolio directly, without leaving your home. Have you already placed your order?